Bedding firm pivots to neutral prints and new brand rhetoric
An industry executive outlines a shift in consumer taste amid women's liberation, cutting monograms and pastels, dropping romantic motifs, and testing bold new lines. The plan emphasizes neutral designs, monotone shades, and a return to embroidery with a new Ours and Theirs pillowcase line as spring designs roll out.
Daily Horoscope and ranch research grant noted
The column gives zodiac forecasts for each sign for Thursday October 8 1970 with Aries Taurus Gemini Cancer Leo Virgo Libra Scorpio Sagittarius Capricorn Aquarius Pisces. It also mentions birth dates of John Hay and Elbert Gary. Alpine Texas reports a $200 grant to conduct a mineral research project with Highland Hereford cows at Sul Ross State University range division. The study begins Nov 1 and involves 160 cattle with 80 in a test group and 80 in a control group.
MENTIONED IN THIS ARTICLE
Aries
Taurus
Gemini
Mercury
Leo
Virgo
Libra
Scorpio
Sagittarius
Jupiter
Capricorn
Aquarius
John Hay
Amer
Statesman
Elbert Gary
Alpine
Texas
Hereford
Sul Ross State University
E.E. Turner
RAS
Turner
Robert Cross
Allied Mills, Inc
Fort Stockton
Charles Blackwell
Iraan
Hess Ranch, Inc
Marathon
The Power of Positive Shrinking Help for Weight Loss
Helen Bottel advises readers on weight loss options and cautions about miracle claims. She recommends staying on a strict diet with exercise, consulting a family doctor, and joining support clubs like Overeaters Anonymous or TOPS. Local reducing clubs and addresses are provided for reader inquiries.
MENTIONED IN THIS ARTICLE
Helen
P. S
P. O
Beverly Hills
Calif
South Fifth Street
Milwaukee
Wis
Helen Bottel
Pecos
A Texan Lost In Texas On a Dangerous Highway
A writer describes Interstate 45 as a dangerous stretch near Houston to Dallas Fort Worth, noting high speed limits and no passing signs. He details sightlines, frequent warnings from death counts on billboards, and encounters with a young executive, another executive, and a rural couple as they navigate the road.
MENTIONED IN THIS ARTICLE
Robert E. Ford
Associated Press
South Texas
Houston
Dallas-Fort Worth
Texas
Grandpa
Grandma
World Almanac Facts and a High Speed Roadagae
The fastest passenger railroad is the New Tokaido Line in Japan with Hikari trains covering 320 miles in 3 hours 10 minutes at 101 mph. The piece also reflects on highway speed dangers, patrol car absence, and ends with Arthur Hays Sulzberger on publishers rights and citizens’ right to know.
MENTIONED IN THIS ARTICLE
Tokyo
Osaka
Japan
The
Arthur Hays Sulzberger
Also Mentioned on This Page
Betty Canary
Newspaper Enterprise Assn
Frances Drake
Sul Ross
Model
Winchoke
Newspaper Enterprise Assa
By Neg Cochran