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Coupon clipping as a lifestyle boosts grocery savings nationwide
The clipping of coupons has become a widespread habit for millions seeking to cut grocery costs. Shoppers chase double and triple offers, with newsletters and clubs helping track promotions. Nielsen reports 73 billion coupons in 1978, 17 percent up from 1977, yet only about one in twenty coupons is redeemed.
MENTIONED IN THIS ARTICLE
Louise Cook
Associated Press
A.C. Nielsen Co
U.S. Department of Agriculture
USDA
Midwest
New York Metropolitan Area
New England