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Newspaper
Ottawa Herald
Location
Ottawa, Kansas, United States of America
Date
Oct 14, 1980
Page
6
In blind taste tests smokers rated MERIT low tar as good as or better than leading high tar brands, even with double the tar. A Surgeon General warning precedes claims. Among 95 percent preferring MERIT, the low tar choice won by three to one after tar was revealed. Long-term switchers report nine in ten stay with MERIT as the best tasting low tar.
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