Name Makers Turn Corporate Renaming Into Industry
New York AP reports that with mergers and reorganizations on the rise a niche industry of corporate namers has grown. Firms study words and letters to craft memorable brand identities, charging from tens of thousands to up to a million dollars for research, logo design, and strategizing. Firms like The Name Works and Lippincott & Margulies work with clients such as Burger King Amtrak and Duracell, favoring real words over initials and noting letters like X imply high tech while S L M offer more comforting associations.
MENTIONED IN THIS ARTICLE
New York
America
George Eastman
Kodak
Eastman
San Francisco
New York City
Anspach, Grossman
Portugal Inc
Sharon Hollander
Dan Cromaner
Name Works
Burger King
American Express
Anheuser Busch
Hollander
Oromaner
Cromaner
IBM
RCA
Clive Chajet
Lippincott & Margulies
Chajet
Lippincott and Margulies
Amtrak
Duracell
Embargo Reassessment Finds Mild Farm Impact in 1980 81
A U S Agriculture Department study concludes the 1980 81 Soviet embargo had a relatively small effect on U S farmers compared with later events. Export subsidies may distort markets, and higher dollars plus global recession helped drive the farm crisis.
MENTIONED IN THIS ARTICLE
Agriculture Department
Ronald Reagan
U.S
Lee
Carter
Soviet Union
Reagan
Congress
United States
Frain
USDA
Oberlin Tries To Regroup To Keep Economy Alive
In Oberlin, Kansas, residents confront a shrinking tax base as 33 percent of Decatur County shoppers buy out of county. Kansas State Extension helps map community needs, with five step plans guiding diversification, including a new bakery startup and proposals for a boat and trailer plant to spur jobs.
MENTIONED IN THIS ARTICLE
Oberlin
Manhattan
Kan
McCook
Neb
Decatur County
Bob Finkbiner
Kansas State University
Cooperative Extension Service
Kansas
David Darling
Extension Service
Darling
Munity
K-State
Tammy Edwards
Finkbinder
Dairy Computers Meeting And Marketing Seminar Teed Up
Dairy computer management update set for November 21 at Celebration Hall Ottawa with displays and a producer panel on use in dairy operations. Also Chicago Board of Trade hosts December 2 3 marketing seminar for Kansas women in agriculture with registration by November 25.
MENTIONED IN THIS ARTICLE
Robert W. Bosworth
Celebration Hall
KSU
Dick Dunham
Marvin Fausett
Franklin County Agricultural Society
17Th and Elm
Ottawa
Chicago Board of Trade
Hutchinson
Kansas
Bill Tierney
Kansas State University
Cooperative Extension Service
Patricia A. Pembroke
Cbot Commodities Institute
LaSalle
Jackson
Chicago
Isl
Pembroke
CBOT
Tierney
KSA
Rosemary Harter
Eureka
John Ireland
Richard Jelinek
CBT
Darrell Holaday
Kansas Farm Bureau
Kansas Farm
Jim Mintert
KSU Extension
County Extension Office
Pratt Community College Vocational School
Also Mentioned on This Page
Washington
John E. Lee
Department
Economic Research Service
Edgecomb
Charles W. Mavity, JR
Federnsod
GMC
Nashville
Tennessee
Ramada
Country Music Hall of Fame A & Museum
Underwood
Jeep
Fron
Buick Park Avenue
Buick LeSabre Ltd
This is just the beginning! Our collection holds over 300 years of history, including rare newspapers, obituaries, marriage records, birth records, and so much more—most of which you won’t find anywhere else!