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No. 88 merchandise hits market on Earnhardt deal
Dale Earnhardt Jr and Mountain Dew Amp gear have entered the market as he nears a switch from Budweiser after a complex agreement. DEI will not take royalties, and Amp items will be limited early, with QVC and retailers moving No. 88 merchandise while Earnhardt remains a Bud driver.
MENTIONED IN THIS ARTICLE
Dale Earnhardt Jr
Mountain Dew Amp
Budweiser
Earnhardt
Dale Earnhardt Inc
Hendrick Motorsports
Bud
Det
Kelley Earnhardt
Elledge
JR Motorsports
Dei
Joe Hedrick
Dale Jr
Tony Ponturo
Global Media
Anheuser-Busch
SportsBusiness Journal
Nascar
Amp
QVC
Motorsports Authentics
Hedrick
Kasey Kahne
Kahne
Patrick Ambs
Gillett Evernham Motorsports
Jeff Gordon
Jimmie Johnson
Tony Stewart
Joe Mattes
Farnhardt
National Guard
Nascar. Com
Wal-Mart
Mattes
Wincraft
Hunter Manufacturing
VF Imagewear