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Newspaper
Ottawa Herald
Location
Ottawa, Kansas, United States of America
Date
Jun 15, 1985
Page
10
Producers see summer as theaters’ peak period with Christmastime and holidays like Easter and Thanksgiving also busy. Many new films debut when audiences have more free time, as producers create, distributors promote, and exhibitors show films.
Distributors act as the middlemen between producers and exhibitors with offices nationwide. They contact theater owners to secure screenings and plan ads for movies. Ads can rival production costs, and theater owners may share ad expenses. They may produce prints and typically deliver films at night after the last show. Most new releases start on Fridays.
Exhibitors are theater owners who select films and manage screenings. They attend previews, negotiate with distributors, and pay a share of ticket revenue. They may bid on titles, guarantee money upfront, and commit to running a film for weeks. If a movie bombs they replace it. hits stay longer.
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