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Nike widens Bo Jackson reach with multi sport ad
Nike's new Bo Jackson commercial features him in gear for tennis, cycling, sailing, soccer, cricket, golf and more. The ad, shot as separate scenes later edited together, aims to top last year's Bo Knows success and boosts Nike's profile with about $10 million in TV airtime.
MENTIONED IN THIS ARTICLE
Skip Wollenberg
Associated Press
Bo Jackson
Nike
Bo Knows
Tunier
Joan Benoit Samuelson
Michael Jordan
Jackson
Wayne Gretzky
Bo Diddley
Diddley
Video Storyboard Tests Inc
Jim Riswold
Wieden & Kennedy
Portland
Ore
Riswold
Kansas City Royals
Los Angeles Raiders
Cher
Sonny Bono