Television advertising shifts noted in tobacco market moves
As TV advertising matures, advertisers test formats and reallocate spend. Philip Morris shifts substantial budgeting from television to newspapers after noting TV exposure drew listeners but few buyers. The trend lifts newspaper status and urges newsrooms to raise production quality.
MENTIONED IN THIS ARTICLE
Philip Morris Tobacco Company
Philip Morris
Changing Times by ph Former resident returns home
A former resident visits his old town after a generation noting frozen custard stands in former miniature golf lots. He references French firemen striking and cats rescued from trees, calls themselves sappears pompier, and mentions a Kansas City barber shop artist funding his son’s college. He muses on retirement and steam locomotives, suggesting a national society to celebrate Casey Jones. Summer replacements fill much of televiewing hours.
MENTIONED IN THIS ARTICLE
France
Sappears-Pompier
Kansas City
National Society of Choo-choophiles
Casey Jones
February FBI report highlights crime highs and summer lows
FBI data show February as the worst month for crime while crime declines in the summer. The reflection hints at social habits like coffee breaks and barber shop gatherings shaping daily routines, with a vivid image of men preparing for summer days by adjusting neckties and shirts.
MENTIONED IN THIS ARTICLE
FBI
After All No Longer A Secret By EL A Reader Complaint
A reader complains about a Marilyn Monroe movie advertisement showing her legs. The writer argues the image is not immoral and notes similar issues with beer ads and swimming-pool imagery. The piece defends large ads and mocks moral censorship.
MENTIONED IN THIS ARTICLE
Marilyn Monroe
Monroe
Country Club bass pictured in 15 years ago note
A Q retro item recalls Mrs. Wayland Blair with two large bass from the Country Club lake. The heat wave continued as the U S considered parachute troop experiments.
MENTIONED IN THIS ARTICLE
Wayland Blair
Country Club
A Wife's Secret Quality And The Unexpected Thing
A lighthearted, period piece contrasts wives and bachelors, noting wives’ unpredictable habits and steadfast support. It recalls wartime farewell and a wife’s tender surprises, ending with the claim that a wife always has a secret quality.
Two 19-Year-Olds Charged in County Court Assault
Lawrence Kansas special report details two 19-year-old local youths charged with assaulting two 17-year-old girls Sunday afternoon after an altercation. Bennie Graber and Harold Bunce were arrested after the girls Margaret and Donna Powell signed complaints. Graber posted 350 bond. Bruce, who failed to make bond, faces an additional parole violation tied to a year-old bad check conviction.
MENTIONED IN THIS ARTICLE
Lawrence
Kas
Bennie Graber
Harold Bunce
Margaret Powell
Eudora
Donna Powell
Graber
Bruce
Fluoridation Ordered for Chicago Water Supply
Mayor Richard J. Daley ordered fluoridation of Chicago water to aid children's dental health. The city budget earmarks $700,000 for the program as the purchasing agent is directed to acquire fluorides for immediate use.
MENTIONED IN THIS ARTICLE
Chicago
Richard J. Daley
Divorce The Five Ages In Marriage Crisis
Dr George W Crane argues divorce stems from emotional immaturity outlining five aging measures chronological physical mental educational and emotional He warns marriages fail when partners show emotional immaturity and offers a 200 point Rating Scale for Husbands and Wives to test readiness Readers should mail a dime and stamped envelope to Hopkins Syndicate for the chart.
MENTIONED IN THIS ARTICLE
Bert
Husbands & Wives
Crane
Hopkins
Melott, Inc
Hopkins Syndicate, Inc
Pick Crew For New Atom Sub Seawolf to be launched in Groton
The Seawolf, world's second atomic powered submarine, will have a crew of 102 officers and men from 33 states. The crew includes Gerald L. Mitchell ETa2 of Great Bend, Kansas. The Seawolf is being built by General Dynamics Electric Boat Division for the Navy and will be launched Thursday in Groton, Connecticut.
MENTIONED IN THIS ARTICLE
Groton
Conn
Electric Oat
General Dynamics Corp
Navy
Gerald L. Mitchell
Eta2
Great Bend
Kas
Ottawa Herald Classifieds Roundup
Ottawa Herald page fragment lists publication details and mixed rates for mail subscriptions in and outside the trade area. Includes editorial staff names Harris Hyprams Don Huis Guy Soedaker Don Shipman Howard Hoadley and subscription pricing for various durations.
MENTIONED IN THIS ARTICLE
Ottawa Herald
Pustufhice
Ottawa
Kas
Daga Toatter
Harris Hyprams
Don Huis
Guy Soedaker
Don Shipman
Howard Hoadley
Pevechetton
Television Schedule Highlights Across Kansas City and Nearby
Channel by channel listings show July programs across KFEQ TV and stations in St Joseph Topeka and Kansas City. Notable items include Wild Bill Hickock Disneyland The Millionaire I've Got a Secret Wrestling This Is Your Life and Doug Edwards with various news and variety hours through prime time and late night.
MENTIONED IN THIS ARTICLE
Kfeq-Tv
St. Joseph
Wdaf-Tv
Kcmu-Tv
Kansas City
KMBO
Wibw-Tv
Topeka
Kansas
Wild Bill Hickock
Tobacco Company
Disneyland
The
Patti Page
Saber
Three Star
Orient Express
Hopstong Cassidy
Comiclub
Doug Edwards
Vaughn Monroe
Julius la Rosa
Hal
Superman
Groucho Marz
Scotland Yards
Weekend Trip Through Friday to Monday With Parents
A brief note describes time spent from Friday through Monday with her parents Mr and Mrs. The fragment notes family time and parental company without detailing location or activities.
MENTIONED IN THIS ARTICLE
Mrs
Television Schedule Highlighting July Daytime Programs
A fragmented listing of July weekday TV airdates and show titles across KMBC WDAF and KN channels. Programs include news, talk, drama, comedy, sports, and radio simulcasts with several gaps and unclear entries.
Social Visits And Local News From Rantoul Area
Sunday visitors include Mrs. Dale Rymal and daughter and Mrs. Max Rawlins at the Dale home. Nearby host families welcomed guests for dinner and fellowship. The Rev Carl Grondors was installed as minister in Rantoul with local attendees. Generous hospital cases and family events fill the week, including Studdivan reunion and multiple family dinners. Funeral services were held July 13 for Joseph Harrison Brassfield, 85, a longtime stone mason and carpenter, survived by siblings and buried at Antioch cemetery.
MENTIONED IN THIS ARTICLE
Stanley Dale
Dale Home
Dale Rymal
Max Rawlins
Bill Player
Charles Player
Herbert Player
Kansas City
Bernal Pontious
Erma Player
Jess Pontious
Hood
Carl Grondors
Rantoul
Than Grondors
Bernal
Pontious
Spencer
St. Luke’s Hospital
Ray Clark
Healy
Kas
Elmer McKoon
Ray Redick
Studdivan
Yates Center
Eldon McKoon
Albert McKeon
Milford Lash
California
Raymond Bryan
Wm. Gillingham
Venice
Calif
Everette Millers
Fred Miller
Lindsy Brown
Douglas
Canada
Louisa Dobson
Viola
Mary Bailey
Everette Miller
Miller
Joseph Harrison Brassfield
Pearl Elrod
Paola
Carl
Dan
George
Osawatomie
Welsey
Antioch Cemetery
Subscriptions Listed by The Herald Readers
The Herald lists new subscriptions and renewals from multiple towns including Ottawa Vernon Williamsburg Richmond Princeton Lane Wellsville Rantoul Waverly Baldwin Garnett Osawatomie Paola and more. Names such as P. M. Porter Ed Seyler Francis McGrath Charles Schamle C A Scribner and Robert Service appear among subscribers. A note adds Flint hand axes claim by the National Geographic Society.
MENTIONED IN THIS ARTICLE
The
Herald
Ottawa
P. M. Porter
Vernon l Honn
Ed Seyler
Francis McGrath
Charles Schamle
C. A. Scribner
Robert Service
Pomona
Earl Gilliland
Silas Smith
Wellsville
C. W. Coffman
Sheldon Brockway
Vernon Moore
George Young
Harold Phillips
Floyd Cunningham
Rantoul
B. H. Anderson
J. R. Ball
A. E. Phares
Waverly
Everett McLain
Baldwin
Bertha Hornbuckle
Garnett
Chris Hastert
Arthur Jackman
C. A. Moody
Osawatomie
Frank Whirley
Mrs. Velman
Cuddy
Paola
Nelson O’connor
Picture Tube Safety Warning From the Techs
A caution on handling picture tubes stressing their cost fragility and residual charge. Do not touch the tube as most problems lie elsewhere. technicians can diagnose quickly, but avoiding contact is best for long term reliability.
Stanton Social Notes Highlight Local Visits and Gatherings
Mrs Frances Zutterman and daughters visited in Belton and with the McKeons group near Melvin, while George Brassfield hosted guests at the Moraine Nursing home and Ottawa shoppers joined Carolyn Ann Wobber. Multiple gatherings followed with Webber and Hunt family visits, a Kansas City trip, and Sunday dinners in Stanton.
MENTIONED IN THIS ARTICLE
Frances Zutterman
Elizabeth
Jo Ann
Belton
Raymond Bryan
Melvin
Ronnie
Bob Iby
Eldon McKeon
Maxine
Merle
Marla Kay
George Brassfield
Ollie
Manford Webber
George Webber
Bernal Pontious
Azol Hunt
Galen Hunt
Baby
Cody
Wyo
Hunts
Charley Martz
Kansas City
George Webker
Roy Webker
Patty
Zeb MecKeon
Ben Martz
Paola
Martzs
George Wobbers
Roy Wobbers
Daigy Gilt
George Yackle
Spring Hill
Emma Weaver
Chris Yackle
Colorado
Carolyn Ann Wobber
Ottawa
Mary Haight
al Lambdin
John Wm. Patterson
Jess Rattles
Roy Webber
Otis Foster
Glenn Small
Wm. Ward
Carl Brassfield
Moraine Nursing Home
Ray Dooley
Merriam, Kas
Morrise
Zeb McKeon
Jesse Rattles
Carl Granders
Rantoul
Jess Pontious
Maa Rawlins
Emporia
Also Mentioned on This Page
U. S
John Scott
Ottawa Transfer and Storage Company
North Ottawa Lumber Company
Harry Buckles
Wallace Williams
Williams
Ryan
J. H. Houser
North Main Street
John Tipton
Star Laundry
New2 York
Goodby
Frances
George W. Crane
Lorna V
Dr. Crane
Atom
Eme
Studio
Mat Dennis
My Little Margie
Mr. Citizen
Ames Brothers
Bobo
Sendman
Tonight
Bill Baker
Washburn U
Studio 5
Ding Dong School
Garry Moore
Arthur Godfrey
Sheilah Graham
Command
Variety Theater
Ernie S
Guilding Light
Guiding Light
Kitchen Klub
Jack Paar
Woman's World
Robert Q. Lewis
Linkletter
Ted Mack
Paya
Bob Crosby
Miss Marlowes
Mr. Sweeney
Siesta Theatre
Captain Video
Kmbc—News
WDAF
Morgan Beatty
KMBC
Showtime
Truth Or Conseq
RADIO
Keys To Capitol
Roy Rogers
Whnee
Drummas
Dick Sears
Amos
Andy
Kxibc—Tenn. Brale
McGee
Orchestra
EMBC
F.Y.L
National Geographic Society
Wilson
Mack Electric
S. Main
Stanton
Ollie Brassfield
Coca-Cola Company
Coca - Cola Bottling Company