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Baseball's aging fan base sparks push for youth appeal
An Iowa journalist notes baseball trails other sports in attracting younger fans. He cites American Demographics data showing 45 percent of future baseball audiences may be 45 and older, while soccer and hockey pull younger crowds. Royals marketers target Generation X with MTV style campaigns, dance parties, a new mascot, and Fox TV ties to attract future season-ticket holders. The piece questions whether these efforts can reverse the sport's aging trend.
MENTIONED IN THIS ARTICLE
Kansas City Royals
Generation
Kansas City Wiz
Kansas City Blades
Midwest
American Demographics
Leisure Trends Group
Royals
Kauffman Stadium
Fox Television Network