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Cattlemen's group launches Super Bowl beef campaign
The National Cattlemen's Beef Association begins a multimillion dollar ad blitz to boost beef sales amid mad cow concerns. Four week TV and print ads avoid mentioning mad cow while stressing beef safety and popularity. Analysts note price drops and export losses offset by steady demand and Atkins diet trends.
MENTIONED IN THIS ARTICLE
Cattlemen
Hope
Omaha
Neb
Michele Peterson
National Cattlemen's Beef Association
Washington State
Canada
United States
Cattle Association
U.S
Peterson
Global Insight Inc
Waltham, Mass
The
Cattlemen’s Association
Darrell Mark
University of Nebraska
Mark
Dave Weather
Cattle- Fox
Weather
Ted Schroeder
Kansas State University
Schroeder
Ruby Tuesday
Burger King
Hardee's
Rick Johnson
Johnson
Lou Dye
Kathryn Lefebvre
Lefebvre