TV Station Plans Subliminal Ad Gimmick
Hollywood KTLA will trial a subliminal advertising system within 60 days. Transmissions will flash brief images or messages so quickly viewers cannot consciously see them. Initial use targets public service messages before possible promotions or ads, pending FCC review.
MENTIONED IN THIS ARTICLE
KTLA
Erick
Lew Arnold
4 Year Old Discovers Fire In Andale
Mayor O H Peltzer and his wife were alerted by four year old Kathy Peltzer who warned of a coffee pot fire. Kathy suspected her sister started the blaze by placing paper on an electric heater while the coffee bubbled on the stove.
MENTIONED IN THIS ARTICLE
Andale
Kan
H. Peltzer
Kathy Peltzer
Mommie
Peltzer
Kathy
Starts A New Life At 94 Years Old
John Morgan, 94, is released from Ohio Penitentiary after a 1928 murder conviction. He receives a state suit, a Cleveland bus ticket, and about 300 in his personal account. After 10 parole denials he is freed at the 11th hearing. He maintains innocence in the Rosenberg slaying. no living relatives. A Cleveland welfare agency will assist him.
MENTIONED IN THIS ARTICLE
Columbus
John Morgan
Morgan
Ohio
Cleveland
Fife
Jacob Rosenberg
Unemployment Increases Shown
Washington reports rising unemployment with 2 new areas named as substantial labor surpluses, bringing total to 45. A year earlier only 9 areas carried such designation as joblessness continued rising in major industrial centers into January 1958.
MENTIONED IN THIS ARTICLE
Washington
Labor Department
Football Player's Timing Is Perfect
EAST LANSING Mich Dave Kaiser showed sharp timing that made him an outstanding Michigan State football end when he proposed during a classroom break He slipped an engagement ring on the finger of Pat Kelley a blonde cheerleader The class was social work 228 described as preparation for marriage with emphasis on selection of husband or wife
MENTIONED IN THIS ARTICLE
East Lansing
Mich
Dave Kaiser
Michigan
Plane Search Is Abandoned
HONOLULU authorities called off the search for seven men aboard a crashed Military Air Transport Service plane after a half ton of debris was recovered at Pearl Harbor. The Navy kept looking for survivors from a vanished weather reconnaissance plane off Guam, with faint radio distress signals possibly from a raft.
MENTIONED IN THIS ARTICLE
Honolulu
Military Air Transport Service
Navy
Guam
Air Force
MATS
Hawaii
Pearl Harbor
Yeast Cells Sealed for Space Experiment by Navy
The Navy plans to send living organisms into space with small six inch diameter test satellites. A tiny instrumented container will house a few yeast cells to study life outside Earth. No animals will be placed in these test spheres.
MENTIONED IN THIS ARTICLE
WASHINGTON#1
Navy
U.S
State Farm promotes auto coverage under new Kansas law
Under a new Kansas law, a driver may lose license for an accident unless carrying automobile liability insurance or other proof of financial responsibility. State Farm offers a policy guaranteeing protection under this law, aiming to prevent license suspension due to coverage gaps.
MENTIONED IN THIS ARTICLE
Kansas
State Farm
Life
Two Firemen Die In London Wholesale Meat Market Blaze
Two firemen perished and eight others succumbed to thick smoke as a vast underground maze beneath a central London wholesale meat market burned uncontrollably. Officials feared more casualties amid crates of turkeys and poultry stacked across a five acre subterranean network. A veteran firefighter described the heat and smoke as making escape near impossible in the labyrinth.
MENTIONED IN THIS ARTICLE
London
Congress unlikely to cut farm parity payments says Rep Smith
Rep Smith of Kas predicts Congress will not cut farm parity payments to curb crop surprises. He told a weekly audience that many in Congress favor maintaining parity, arguing political and farming stability considerations outweigh immediate spending cuts.
MENTIONED IN THIS ARTICLE
Washington
Rep
Smith
R-Kas
Congress
Publicans balk at idea citing small farm viability
Lawmakers from agricultural districts resist proposed plan arguing that the average family size farmer faces rising costs and declining prices. They warn that a couple hundred acres in the farming area is often too small to earn a living under current conditions.
MENTIONED IN THIS ARTICLE
Rieir
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