McDonalds Plans 55 Cent Big Mac Campaign 55
New York AP reports McDonalds will urge its 12 200 U S franchisees to cut Big Mac price to 55 cents as Campaign 55. The move aims to halt sales decline amid tougher competition and follows pricier Arch Deluxe offerings. Franchisees face required combo purchases and fast delivery promises, with potential losses and a burger price war risk.
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Celebrities appear in varied legal and charity events
Michael Jackson testified in a Santa Barbara County ranch lawsuit saying he was rarely there and not involved in daily operations. Pat Boone defended his controversial attire at a Bethel Bible Village golf event, prompting hopes of his May tournament return. NBC’s Bob Costas says NBA coverage favors the league and not journalism. Johnnie Cochran serves as principal for a day at a Brooklyn high school. King Juan Carlos I is honored by the Appeal of Conscience Foundation for promoting peace among Christian, Jewish, and Islamic leaders.
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Bob McFarland
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Cochran
O.J. Simpson
High School For Legal Studies
Brooklyn
Juan Carlos I
Spain
Appeal of Conscience Foundation
Withis
Democratic Foundation of
United States
Latin America
Foundation
Arthur Schneier
Clinton Gore coffee fund drives net large pledges
White House documents reveal that a August 23 1996 coffee klatsch in the Map Room could bring in up to 500000 dollars, with another event previously scheduled projected at 350000 dollars. Campaign chair Peter Knight framed these as goals rather than fixed figures. The plan aimed to supplement Texas fundraising shortfalls as Harold Ickes managed the 1996 reelection effort.
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