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Camel ad character found to be as familiar to six year olds as Mickey Mouse
Studies in the Journal of the American Medical Association show the Camel cigarette character Old Joe is widely recognized by children ages three to six, correlating with higher Camel use among teens. Health groups urge a federal ban on tobacco advertising. the industry defends brand recognition as non-purchasing.
MENTIONED IN THIS ARTICLE
George D. Lundberg
Lundberg
Congress of the
United States
American Heart Association
American Cancer Society
American Lung Association
Federal Trade Commission
The
Tobacco Institute
Washington
Paul Fischer
Medical College of Georgia
Augusta
Mickey Mouse