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This newspaper page contains 5 articles. Subscribers can read the full text of each article.
Newspaper
Ottawa Herald
Location
Ottawa, Kansas, United States of America
Date
Dec 10, 1983
Page
11
The text explains how Kellogg Co protects characters like Snap Crackle and Pop on lunchboxes and cereal boxes. It notes authors and firms guard music art photos and other creations from copying without permission. Copyright notices include the word copyright or a circled c year and owner.
The text states that the name Mini Page is registered with the U S Trademark Office in Washington DC, indicated by the circled R symbol, and that no one else may use the Mini Page name. It emphasizes protection of names, creators, companies, and trademarks and characters.
A company seeking a new trademark must confirm with the trademark office that no other entity uses it. During registration, some companies place the letters IM to indicate they are in the process of securing protection.
Walt Disney Productions grants a Japanese company a license to build a Disneyland park near Tokyo. The park opened last spring and Disney earns a 10 percent royalty on tickets and 5 percent on all food sold. Mickey Mouse and friends remain popular licensed properties.
Fans hope a superstar racket improves play as Chris Evert Lloyd licenses her name to Wilson Sporting Goods for ten years. In 1982 belts hats and other clothing and accessories form the top licensed items. The graph shows $100 spend breakdown on licensed products by item category.
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