05 Dec 1964
Page 1
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This newspaper page contains 9 articles. Subscribers can read the full text of each article.
Newspaper
Ottawa Herald
Location
Ottawa, Kansas, United States of America
Date
Dec 05, 1964
Page
1
Saturday Notebook reflects on snow tires as practical, less painful than chains, and notes how early snow changes moods. A mother’s tip about overshoes, kids shoveling for others, and the brisk morning routine illustrate common winter routines and small joys.
The piece argues television profits ride on old medicine show tactics. It notes 188 products for minor ailments spent $185 million on ads, with a top buyer buying mass TV time. The author compares TV selling to traveling elixir peddlers, insists free entertainment plus hard sell dominates, and laments loss of genuine audience focus.
Dear Dr. Molner writes about cracked fingertips from dry skin irritants and diet. Consider touch sources, ensure balanced nutrition, and use skin lotions while avoiding overreliance on creams. Also notes mononucleosis basics and liver tests amid brief historical notices.
The piece recalls a television portrayals of Native Americans and notes a modern irony: while former frontier tensions persist, the “warpath” now manifests in commerce as sales taxes. It cites scenes near Grand Canyon with Indigenous children selling views and a Utah border loom where a rug weaver charges a buck, mocking tourist stereotypes.
John S. Boyden of Salt Lake City says he will receive one million dollars from the Hopi Tribe for legal help in a land dispute with the Navajo over more than 214 million acres. The fee includes 778000 in legal fees and 220000 as appreciation for taking the case when others would not. The Hopis won clear title to 631000 acres under a lower court ruling upheld by the Supreme Court, with potential value put at over 38 million. Boyden notes the tribe has since earned bonuses and leased rights for oil and coal.
On this date 1933 Utah became the 36th state to ratify the 21st Amendment ending national Prohibition after nearly 14 years. Also noted: Polk’s 1848 gold discovery message foreshadowed the Gold Rush of ’49 and Bucharest’s 1916 surrender to German forces.
Ottawa Herald lists daily publication details and subscription rates for trade area by mail. Rates include one month 1.00, three months 3.00, six months 5.00, one year 9.00, with outside trade area higher at 1.50 for one month and 15.00 for one year. Also notes Associated Press rights and editorial leadership.
W J Luedke of N W Ayer argues yesterday’s newspaper reaches over 80 percent of local adults and headlines the immediacy of print ads driving action. He cites daily ad spend of over 38 million dollars and urges merchants to leverage right now triggers for mass sales. Ottawa stores plan extended weekend hours with Dec 5 and 12 openings and Dec 14 to 23 nightly shopping, with Dec 24 close at 5 pm.
In Los Angeles an Army induction revealed a 21 year old Patrick W Richardson was drafted in error. He quit his job and sold his car valued at $700 for 300 to cover immediate expenses before reporting.
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