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Ottawa Herald in Ottawa, Kansas

30 Aug 1956

Page 8

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Ottawa Herald August 30, 1956 Page 8 old newspaper archives

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Newspaper

Ottawa Herald

Location

Ottawa, Kansas, United States of America

Date

Aug 30, 1956

Page

8

What Young People Think College Girls Are Top Back-To-School Speakers

Eugene Gilbert reports on a survey across 48 colleges in 43 states sampling nearly 2,000 coeds shopping lists for fall outfitting. The study finds college girls spend about twice as much as boys, with freshmen and new entrants driving a market near 118 million dollars.

MENTIONED IN THIS ARTICLE

Vassar Bryn Mawr Radcliffe University of California Connecticut Chicago Nebraska Oregon Wellesley Cornell Duke Iowa State Temple Syracuse Purdue Florida State Alabama Kansas Maine Texas Carnegie Tech Indiana Missouri
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Coeds influence buying shows youth impact on fashion

A survey finds freshman co eds spend on average 386.33 for wearing apparel 44.28 for room decor and 25.61 for work and play items while shopping patterns reveal parental guidance yet growing independence. The study notes 68 percent shop with a parent and 9 percent have shopping done for them with two out of three freshmen buying towels and five out of ten sheets.

MENTIONED IN THIS ARTICLE

Arece Bet
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Also Mentioned on This Page

Eugene Gilbert The Gilbert Youth Research Co Jan Nancy Lange Jan Sterling Kansas City Colorado College Colorado Springs Ottawa U.S rTote Buick Resale SLEAS Mike Mulcahey Buick Company Beck Cn Ween Ana Uanders Snow Jakhuul Hanlthe Wintuwa Ee Ehh Toanacor Ottawa Herald Rt. 4 Samp Watts John L. Turner Paola Tom Pironka Pomona J. P. Spooner Princeton Everett Higdon Richmond C.J. Anderson Wellsville Philip Mosher Earle C. Blair Jim Duvall W. E. Scott Williamsburg Whitewall Blackwall Teo Weidmann Tire & Battery Service Paul W. Sterling
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