WHI1 mastermind shifts focus to country network revival
Viacom expands CMT with a doubled budget to 20 million as John Sykes, MTV Networks executive, reshapes CMT into a destination for all things country. Live Grand Ole Opry telecasts move to CMT on Aug 18, with CMT Crossroads debuting Sept 16 featuring Hank Williams Jr. and Kid Rock. Younger hosts anchor Most Wanted Live to attract a new generation of fans.
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Amber Mogg
Recording artists lean on star cameos to boost appeal
A trend from Missy Elliott to Mariah Carey shows multiple guest artists on albums. Collaborations aim to attract broader audiences, blend genres, and create mini movies, with examples across rap, R&B, and pop. Some efforts succeed, others flop.
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Eternal
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Jill Scott
Carlos Santana
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