Advertising Laws of Public Perception Failings
The text argues public memory fades quickly after a notable death and stresses continuous advertising to keep a business in the public mind. It cites a quoted authority that advertising loses half its effectiveness when done spasmodically.
Simplon Tunnel Nears Completion by End of 1904
By next summer the Simplon tunnel is expected to be finished if no new difficulties arise and trains should run by late 1904. Of 12.5 miles, 6.5 miles are dug from the Swiss side and 4.5 from the Italian side, with 1.5 miles left. Progress averages a quarter mile per month, making completion likely in May or June 1904.
MENTIONED IN THIS ARTICLE
Simplon
Sleeping in Cars and Cold Remedies Advise
An item notes the dangers of sleeping in cars causing lung trouble and promotes Taylor's Cherokee Remedy of Sweet Gum and Mullein as cough medicines. It lists price points 25c 50c and 1.00 at druggists. Also cites Magyar population in Austria-Hungary as 7 to 8 million within a 43 million total.
MENTIONED IN THIS ARTICLE
Taylor
Bordered curtains and clean living room care guidance
Household hints discuss choosing cane or wicker bedroom furniture for comfort and cleanliness. They advise moderation in decoration, cleaning methods for rugs, curtains, and fabrics, plus practical stain removal with chalk, benzine, ammonia, and heat to refresh garments and velvet collars.
Bed Making Care and Comfort for the Night
The chambermaid loosens bed clothes after lighting the gas and laying water and essentials by the bedside. She must gently loosen sheets blankets and coverlet to avoid a stiff feel, ensuring ends stay tucked while the sleeper remains warm and comfortable.
Apple Salad Lettuce Sandwiches and Rice Drop Cakes
A recipe excerpt describes tart apple salad with walnuts and whipped cream or mayonnaise dressing, crisp lettuce sandwiches with cut leaves and mayonnaise, French dressing, or salt, and rice drop cakes using rice, saleratus, flour, butter, milk, eggs and spices.
Admiral Schley Endorses Peruna in Historic Praise
A prominent nineteenth century hero, Admiral Schley, endorses Peruna after a friend asked his opinion on the catarrh remedy. He cites family use and conviction of its efficacy, noting growing public testimonials and admiration for the product. Also notes royal European telegraph use and a new Los Angeles weekly paper Have a Smile with editors Arthur L. Mackaye and Lor ing Mackaye.
MENTIONED IN THIS ARTICLE
Dmiral Schley
Admiral Schley
Russia
William
Italy
Austria
Greece
Edward
Alexandra
England
Albert Edward
Bertie
New York Times
Los Angeles
Cal
Arthur L. Mackaye
Loring Mackaye
Also Mentioned on This Page
Miss Whittaker
Savannah
Lydia E. Pinkham
Miss Easy Whittaker
St. W
Pinkham
Lynn
Mass
America
Miss Mattie Hrennzy
Green St
Danville, Va
Lydia E. Pinkam
Lydia E
Pinkham Med. Co
United States
Isenough
Detroit
Boston
Berlin
N. W. Samvuzu
Ocean Grove
N. J
Coventry
Austria-Hungary
CANDY
Pe-Ru-Na
Pe-ru-na Drug Co
Columbus
Ohio
Peruna
Annals of Medicine
M’t’g Co
Nott
H.H
Gapsigum
P. Andall
Geu
Aftlave
Esebrgite
IGH Mfg. CO
New York City
Gures
Crouch Marble and Granite Co
Atlanta
Albany Herald
Kline
B.H. Kurnz
The
Maryland Society of New York
Hall
F. J. Cheney & Co
Toledo
F. J. Curxtré Co
Lazarus
Mrs Winslow
Ayer
J.C.A Yer CO
Lowell, Mags
Sunt Fe
Mr. Wilkes
Jane
J. P. Ewin
J. P. Ewing
Bobbitt Chemical CO
Proprietors
Baltimore
Asa
R. Paxton Co
Thompson
Viasat
Cena
Aman
Stampa
NG Boube
Leonard St