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Odessa American in Odessa, Texas

30 Sep 1982

Page 8

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Odessa American September 30, 1982 Page 8 old newspaper archives

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Newspaper

Odessa American

Location

Odessa, Texas, United States of America

Date

Sep 30, 1982

Page

8

McDonald’s sues Burger King over Big Mac ads in court

McDonald’s seeks a temporary injunction to halt a $20 million Battle of the Burgers campaign by Burger King. A Chicago style hearing before U S District Judge Eugene Spellman addressed claims that BK ads are false and misleading. BK says it will provide three finished commercials and a market study. a Nov 8 hearing was set.

MENTIONED IN THIS ARTICLE

Miami McDonald’s Burger King U.S Eugene P. Spellman Bob Battle of the Burgers Michigan State University of Miami Wendy’s Spellman Gary Davidson New York MacDonald Gary Senner MacDonald’s
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U S eating habits based on lifestyles

Washington AP report summarizes a 1978 79 study by Community Nutrition Institute and Marketing Science Institute on how social and economic habits drive U S food choices. It defines five consumer profiles Healthy Eaters Conscious Eaters Me at Eaters In A Dither Eaters On The Go Eaters and notes only about 40 percent have good dietary practices.

MENTIONED IN THIS ARTICLE

Washington Community Nutrition Institute Food Policy Marketing Science Institute Agriculture Department
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Also Mentioned on This Page

McDonald's Ae Chicken Larry's Spec Meats Usda Choice MLA Little Joe & Son Produce Kings Inc E. 42Nd Grandview Wendy's Ways Rick & Joe Norwood New Mexico Ftaateed Colorado Pinto Taya PU Sun Little Joe & Son Joe Orig Jcpenney Misses Junior
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