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IBM reorganizes marketing to sell full product lines
IBM announces a three group marketing restructure to unify its data processing, office products and general systems divisions. The move aims to streamline sales to large customers, offering the full IBM product line through targeted units and improve coordination across manufacturing and development.
MENTIONED IN THIS ARTICLE
Boston Globe International Business Machines Corp
IBM
Data Processing Office Products
General Systems
John R. Opel
General Motors Corp
Detroit
Bechtel Corp
Pittsburgh
Opel