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Rise of women in extreme sports speeds up pay gains
Female snowboarders surfers and skaters earn far less than men despite rising visibility. World champion Lisa Andersen and Cara-Beth Burnside exceed six figures from endorsements while others recall eras with no women’s lines. Endorsements hinge on visibility and buyer appeal, with prize money reflecting disparities across events.
MENTIONED IN THIS ARTICLE
Stephen Astephen
The
Familie
Carlsbad
Calif
Lisa Andersen
Cara-Beth Burnside
Orange
Andersen
Florida
Quiksilver
Roxy
Burnside
Prue Jeffries
Oakley
Lance Allega
U.S
Allega
Layne Beachley
Anne Molin
Vans
Ryan Snyder
Bill Sharp
Surf News
Alisa Cairns
Broadband Interactive Group
Huntington Beach
Rachel Flores
Rob Machado