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Networks slip commercials in on the sly
The Associated Press reports networks sneak ads into breaks with contests and mini dramas as DVRs rise. NBC taps Seinfeld for skits. CW expands content wraps. Court TV teases a mystery linked to ads. Nielsen begins rating commercial minutes, pressuring the industry to commercialize efficiently.
MENTIONED IN THIS ARTICLE
New York
NBC
Jerry Seinfeld
Nielsen Media Research
Ed Swindler
NBC Universal Ad Sales
Nielsen
Court TV
Seinfeld
TBS
Linda Vaccarino
Turner