Industry fights to keep TV advertisers this spring
Industry analysts note a sharp plunge in prime time viewing across ABC CBS NBC and Fox as audiences drift toward online and personal schedules. With fall up fronts looming, networks scramble to defend an $8.8 billion spring ad market while advertisers push for fewer upfront commitments.
MENTIONED IN THIS ARTICLE
New York
ABC
CBS
NBC
Fox
Sarah Bunting
Television Without Pity
Tony Cort
Cort
New Jersey
Nielsen Media Research
Brad Adgate
Horizon Media
Virtual country club thrills in Virtua Tennis 3 review
The piece notes tennis and golf sims at home with Virtua Tennis 3 from Sega. It highlights accessible play for all skill levels, pro lineup including Venus Williams and Gael Monfils, and a robust career mode to train a player from low rank to Grand Slam readiness. Three stars out of four.
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Ray
Hilton Country Club
Newport News
Gennis
Golf
Roger Federer
Annika ‘Sorenstam
Sega
Venus Williams
Gael Monfils
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