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Diet drinks debut faces doubts and hopes in market
The article notes Coca-Cola C2 and Pepsi's new diet beverages aimed at weight conscious consumers, with owner Donna Albertson of The Good House in Rogersville, Ohio optimistic about appeal to women. Pepsi cites a potential 60 million buyers while Coca-Cola rep dismisses fears of a New Coke reappearance.
MENTIONED IN THIS ARTICLE
Donna Albertson
Good House
Buck
Rogersville
Ohio
Awaym Martin
Coca-Cola
Pepsi
David DeCecco
Sung Kim
Food Marketing Institute
Chicago
Pepsi Edge