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Viacom launches VH1 Classic for baby boomers
Viacom unveils VH1 Classic, an all digital channel targeting baby boomers. The network will spotlight 1960s to 1980s favorites while integrating newer acts and veteran artists like Jewel and Macy Gray. VH1 chief John Sykes aims to move viewership from MTV to a broader age range as audiences age.
MENTIONED IN THIS ARTICLE
Viacom
New York
VH1
John Sykes
John Mellencamp
Sykes
Mellencamp
MTV
Nickelodeon
Vh1 Classic
Dirty Laundry
Viacom Network
Jewel
D’angelo
Sheryl Crow
Macy Gray
Steely Dan
Don Henley
Storytellers