Big names at SXSW rise over unknowns for spotlight
At SXSW in Austin, 2,200 mostly unknown bands mingle with headliners like Green Day, Dave Grohl, the Yeah Yeah Yeahs, Natalie Maines, and Snoop Lion as The Flaming Lips plan an eye catching full album debut live. Industry execs say rising acts must deliver memorable sets to gain exposure and future opportunities.
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