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Newspaper
Odessa American
Location
Odessa, Texas, United States of America
Date
Mar 06, 2010
Page
7
New York reports the Oscar broadcast could boost TV ratings despite a wheezing economy. ABC sold out ad time at about 1.5 million per 30 seconds, while Cameron’s Avatar and Bigelow’s The Hurt Locker set up a high stakes Best Picture and Best Director clash.
The 10 Best Picture nominees have grossed over 1.6 billion in domestic totals led by Avatar at about 42 percent. Big TV events including Grammys Globes Super Bowl and Olympics show rising viewership aided by social media platforms. Alec Baldwin and Steve Martin host, promising star power and humor to boost Oscars ratings.
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