Animal vitamins tested by 15 deer aid global sales
Wes Winters runs Chaparral with 15 white European fallow deer as taste testers for vitamins and mineral supplements for pets, cattle, horses, and exotics. The deer determine palatability for products sold from Boston to Kuwait and to nearly every major US zoo. Cooperation from zoo directors and veterinarians shaped the formulas, with experts like Dr Bruce Springer contributing exotic animal knowledge. Nutrition varies by region, soil, and rainfall influencing minerals like selenium and vitamin E to prevent diseases such as muscular dystrophy.