Advertising on wheels expands street ads nationwide
California companies are paying drivers to wrap personal cars with ads for ice cream juice bars and Web services. Participants drive daily routes while ads cover their vehicles, with some offered free wrapped cars or 300 to 400 dollars monthly. Car owners like Linda Morrison say the ads fund auto loans and spark attention on commutes.
MENTIONED IN THIS ARTICLE
New York
Mark Crispin Miller
New York University
Keith Powers
Myfreecar.com
California
Linda Morrison
San Jose
Calif
Morrison
Sunset Boulevard
Beverly Hills
Patrick Boyle
Mobile Engines
Mark Fernandez
Jamba Juice Co
Los Angeles
San Francisco
Autowraps Inc
Shifrin
Autowraps
Dreyer's Grand Ice Cream Inc
New archbishop installed at St Patrick’s Cathedral
Archbishop Edward Egan became the 12th head of the Archdiocese of New York at a ceremony in St Patrick’s Cathedral. The 68 year old conservative prelate led a 45 minute Mass attended by about 3 000 guests including eight cardinals, Hillary Clinton and Supreme Court justices. He will reside on Madison Avenue and has a track record opposing abortion and birth control.
MENTIONED IN THIS ARTICLE
NEW York
Manhattan
Edward Egan
St. Patrick’s Cathedral
Egan
Archdiocese of
St. Patrick’s
Hillary Clinton
Antonin Scalia
Clarence Thomas
Connecticut
Madison Avenue
America
Joe Zwilling
Bridgeport
Internet parody sparks real world business after Esquire hoax
New York AP reports Esquire April Fool joke about FreeWheelz reveals how parody can influence real ventures. Fictional firm FreeWheelz, offering free cars with ads, spurred real founders to consider buying the URL and even earned $25,000 for the domain.
MENTIONED IN THIS ARTICLE
New York
Esquire Magazine
FreeWheelz
Esquire
Jay Woodruff
Ted Fishman
Freecarcom
Fishman
Freecar.com
Larry Butler
Fishman’s
New York City
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