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Newspaper
Odessa American
Location
Odessa, Texas, United States of America
Date
Jun 14, 2004
Page
5
Ads tailored by reader behavior shape Internet spending as revenue rebounds in late 2002. Keywords driving ad placement boosted demand, with publishers leveraging search data to match audiences to products and services.
Online advertising firms expand behavioral targeting by following readers across ESPN and MarketWatch sites. Using Revenue Science and rivals, ads align to individual habits such as golf or mutual funds, boosting premium ad space but drawing privacy concerns amid a rebound in digital ad spend and growth from keyword ads.
Dr. M. Ray Perryman offers a measured view of Ronald Reagan's presidency, noting mixed outcomes. He cites supply and demand side tax shifts, real estate booms, deficits, and regional strains in Texas and the West. Perryman calls Reagan a pivotal, controversial figure shaping late 20th century policy.
The coming week features a slate of U S government reports on May data and April trade. Key dates include May retail sales and the April trade deficit at 8:30 a m, May consumer price index on Tuesday, and May housing starts plus industrial production on Wednesday. The Beige Book, weekly jobless claims, and Freddie Mac mortgage data follow, with New York’s Leading Economic Indicators for May on Friday and current account for Q1 due 8:30 a.m.
Texas extension reports an excellent year for pickling cucumbers with about 8,000 acres in the Winter Garden and 800 acres harvested monthly from April through fall. Despite March and April flood damage in some fields, replanting kept production steady. Prices run about 7 to 8 dollars per 100 pounds.
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