Warner Bros Drives Hollywood Economy Move to West Coast
Hollywood report predicts a full industry consolidation as Warner Bros shifts operations from New York to Burbank. The move aims to unify film production and distribution under one roof, triggering potential mergers or relocations by Paramount Universal International Fox Columbia United Artists and other major studios.
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Warner decision prompts centralization of production
The article argues that executives based 3,000 miles from production have faced criticism from stockholders. After the Warner ruling, discussions gain seriousness. With the national office cut by over half, concentration promises efficiency. New York executives would better oversee day to day production in Hollywood, speeding policy decisions, while eliminating duplication of about 1,200 jobs.
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Damn Yankees title confuses audiences and markets
Hollywood voices concern over the Warner Bros film version of the Broadway musical Damn Yankees. The title could mislead audiences in the United States and abroad, with fears of anti American connotations in Europe and misinterpretation in the Deep South.
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