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Foreigners show new interest in American items
Foreign demand for American goods rises as Europe buys more luxury autos, designer clothes, and staples like Coke, Barbie dolls, and jeans. US exports reach beyond basics due to favorable currency shifts and licensing alliances expanding brand reach in West Germany, Italy, Switzerland, and Japan.
MENTIONED IN THIS ARTICLE
New York
Europe
France
Italy
Geoffrey Beene
Milan
Hilda Barnes Hofrichter
Tokyo
Paris
Rome
Ginza
Bill Blass
Blass
Switzerland
West Germany
Belgium
U.S
Coca Cola
Levi Strauss and Co