Reebok shifts focus to teen market with athlete storytelling
Reebok abandons its My Planet theme and launches a teen oriented campaign featuring rookies Allen Iverson of the 76ers and Sandia Roundtree of the Atlanta Glory in 90 second ads detailing their journey to pro status. Shorter 30 second spots for each player follow as the spring plan includes Shaquille O Neal and Sean Kemp in similar campaigns to boost flagging sales and market share.
MENTIONED IN THIS ARTICLE
New York
Reebok
My Planet
Allen Iverson
NBA
Siladelphia 76Ers
Sandia Roundtree
Atlanta Glory
American Basketball League
Shaquille O'Neal
Los Angeles Lakers
Sean Kemp
Seattle Supersonics
United States
Sporting Goods Intelligence
U.S
Nike
Fila
Iverson
Roundtree
Reebok Ad Campaign Highlights Iverson and Roundtree Stars
Reebok launches Iverson and Roundtree ad series featuring real life stories with friends family and coaches. Campaign shifts from Planet Beebo to emotionally driven narratives targeting youths 12 to 17 while expanding into TV cable networks and magazines with the new shoe lines The Question Iverson and Roundtree lines slated for release next month will be tied to NBA telecasts and student focused media.
MENTIONED IN THIS ARTICLE
Leo Burnett
Iverson
Roundtree
Reebok
Georgetown University
Pfays
New York
Fox
Moesha
UPN
MTV
Channel One
Vibe
Source
Slam
Swing
Goodell
Training at Dome limited in Super Bowl rehearsal tragedy
An unidentified volunteer says two minutes of instruction preceded a Super Bowl halftime rehearsal in New Orleans where bungee jumper Lora Patterson died after her line was released too long. Branam Enterprises staged the act, which lacked an experienced crew.
MENTIONED IN THIS ARTICLE
New Orleans
Volos
Times-Picayune
Lora “Dinky Patterson
Sarasota
Fla
Patterson
Branam Enterprises
Granada Hills
Calif
Branam
Miss Universe Alicia Machado Hits Gym In Smile
Venezuela born title holder Alicia Machado works out in a crowded York gym after winning the crown in May. She says publicity from her fame and support from Donald Trump help her shed pounds as her trainer notes she weighed 119 pounds at her win and is seven pounds down with 15 to go.
MENTIONED IN THIS ARTICLE
York Am
Alicia Machado
Venezuela
Donald Trump
CBS
Edward Jackowit
Also Mentioned on This Page
Planet
Planet Beebo
Brenda Goodell
Reebok Internation Ltd
Eebok
O'Neal
Kemp
Dome Limited
Machado
Mee
Packard Bell
Pater
Hewlet
C Packarl
Tare
Hewlett Packard
HP Printsmart
Okidata
Sharp Wizard
REX
TEAC
Technics
Koroy
Repest
Toshiba
Panasonic
Adapeee FM
Huaten Quarts Clack
Sapsons
Onan
Save
Magnavox
Hitachi
OSO
RCA Colortrak
Rhode
Nen
RCA
SAP
Nea
Odessa
Jbs Parkway
Rexstore.com
Midland
Midkiff
San Angelo
Sunset Or
Tipu Aa
Vomarar
Roper
Phirtpoo
Akr
Gs. Bel de
Abe TS
Wood
Inorpou
G.E
Ando Broiler
PAN & Rack
Er — Roper
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