Super Bowl a big deal beyond the game
Phoenix hosts this year's Super Bowl seen as more than a game. The event drives huge TV audiences, ads at up to 4.5 million dollars per 30-second spot, and big betting activity. Halftime shows feature Perry and Kravitz, with Media Day drawing thousands of members and fans paying entry.
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Commercials Add Spark to Super Bowl Show
The article notes that Super Bowl commercials draw in non sports fans, turning the game into a broader entertainment event. It discusses a trend toward memorable spots that spark conversation and linger beyond the broadcast.
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