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Super Bowl ads set to shine with big names and big budgets
San Jose preview of Super Bowl XXXVII highlights top advertisers including H&R Block with Willie Nelson, Michael Jordan promoting Hanes and Gatorade, and Levi Strauss offering a 150th anniversary gift. With 61 spots sold and prices around 1.9 to 2.1 million, the event blends star power, humor, and brand strategy amid a cautious economy.
MENTIONED IN THIS ARTICLE
San Jose
Calif
Rich Gannon
Brad Johnson
America
San Diego
ABC
Willie Nelson
H&r Block
Michael Jordan
Hanes Underwear
Universal Pictures
Destiny Child
Beyonce Knowles
Spike Lee
PepsiCola
Pepsi
Celine Dion
DaimlerChrysler
Anheuser-Busch
Levi Strauss
National Football League
Las Vegas
Ian Beavis
Foote, Cone and Belding
Beavis
H&r
Nelson
IRS
HotJobs
Yahoo
Monster
Silicon Valley
Czech Republic
Initiative Media Funds