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GlaxoSmithKline uses Magic Johnson to promote HIV treatment
GlaxoSmithKline hires Magic Johnson for an urban advertising blitz to raise HIV treatment awareness and highlight Combivir and other HIV drugs. The campaign targets major U.S. cities with high HIV rates among Black communities, featuring Johnson in billboards and ads and underscoring daily medication adherence.
MENTIONED IN THIS ARTICLE
Magic Johnson
New York
Glaxo-SmithKline
America
Johnson
GlaxoSmithKline
Los Angeles
San Francisco
Miami
Washington
D.C
Chicago
Philadelphia
Houston
Atlanta
Newark
N.J
Peter Hare
GlaxoSmith- Kline
Hare