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Reagan eyes cutting ads as US government spends big
The United States spent over 150 million dollars on advertising in 1979 and millions more on market research and production keeping it among the top advertisers. Agencies warn cuts could hinder public communication while defense and other departments defend heavy ad use for recruiting and public outreach. Advertising for Amtrak, Treasury, Energy, Public Broadcasting, Peace Corps, and USPS is cited along with per recruit costs of 410 dollars for the Army and 339 for Marines. Public service campaigns and the Advertising Council are noted for free or underwritten messaging.
MENTIONED IN THIS ARTICLE
United States
Procter & Gam
Ble
Pillsbury
Gillette Co
Reagan
General Electric Co
Defense Department
Amtrak
Treasury
Susan B. Anthony
Energy Department
Corporation For Public Broadcasting
Peace Corps
Postal Service
Army
Pentagon
al Martin
The
Advertising Council
United Auto Workers Union
Ronald Reagan
US News & World Report
Chrysler
Loan Board
Lee Jacoces
Lacocca
Lacocea
Mitsubishi
Dodge
Plymouth
Washington
Yoshitoshi Sone
Mitsubisha