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Tobacco giant scolded over anti smoking book covers
Philip Morris distributed free anti smoking book covers to 43 000 schools nationwide featuring snow sports images and the slogan Dont Wipe Out Think Dont Smoke Critics say the designs mislead children and indirectly promote tobacco while supporters say the covers aim to deter underage smoking The controversy centers on a 1998 agreement barring tobacco advertising to minors and is under review by several state attorneys general with varied opinions on potential violations
MENTIONED IN THIS ARTICLE
Washington
Philip Morris
Gerald Kilbert
California Education Department
Healthy Kids
Virginia Slims
Philip Morris Inc
National Association of
Oklahoma
Drew Edmondson
Arizona
Rhode Island
California
Matt Myers
Brendan McCormick
McCormick
RJ. Reynolds
Brown & Williamson