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No Name Produce and Generics Shape U S Grocery Scene
Generics or no name products spread through about 11 000 stores run by 125 firms. They are priced about one third lower than national brands and 10 15 percent below private labels. The USDA notes top sellers in food are corn beans peas tomatoes fruit cocktail ketchup and peaches with no name produce grades No 2 or No 3.
MENTIONED IN THIS ARTICLE
USDA
Theodore Sullivan Jr
A.C. Nielsen Co
Northbrook
Ill
Robert O'Neill
Progressive Grocer
O’neill
Midwest
U.S