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Reader Increase For Newspapers Shown In Survey
Houston report details a Texas Louisiana market survey showing newspapers up 10 percent in the past year with adults making up four-fifths of readers. When finished next month, 15 000 housewives will have been interviewed in Port Arthur Victoria Waco Abilene Big Spring Marshall San Angelo. The survey notes 92 percent of homeowner families read newspapers and higher readership among higher income groups.
MENTIONED IN THIS ARTICLE
Houston
John H. Murphy
Association
Port Arthur
Victoria
Waco
Abilene
Big Spring
Marshall
San Angelo
Murphy