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Tylenol Ad Blitz Returns Confidence After Cyanide Crisis
McNeil Consumer Products ends a four day Chicago ad campaign to restore trust in Tylenol after seven deaths from cyanide laced capsules. The ads feature Chairman David Collins praising tamper resistant packaging for Tylenol tablets and capsules as market share shifts in favor of tablets. Walgreens plans to stock redesigned capsules soon as nationwide restocking continues.
MENTIONED IN THIS ARTICLE
Chicago
McNeil Consumer Products Co
Johnson & Johnson
McNeil Consumer Products
David Collins
Information Resources Inc