Advertisers more willing to back explicit TV content
Bill Carter reports that advertisers are less skittish about explicit material on NBC and ABC. Seinfeld and Roseanne replaced dropped sponsors quickly, preserving revenue. Executives say top shows attract willing advertisers, with high ratings easing concerns despite nudity or lesbian revelations.
MENTIONED IN THIS ARTICLE
Bill Carter
New York Times
NBC
ABC
TV Highlights and Spanish Language Schedule Fragment
A fragmented Monday schedule lists TV highlights from 5:30 AM to 6:00 PM with channel numbers and program notes in English and Spanish. It references Mister Rogers, Jailhouse Rock, Doctor, Hometime, On Stage, and NCAA Championship, plus Generaciones and Zorro among other items.
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