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Dell’s Direct Model Makes It a Tech Giant
Michael Dell, 33, leads Dell Computer Corp from Round Rock Texas as the nation’s largest direct seller of computers. The company’s direct sales cut out middlemen, letting Dell offer late-in-demand parts and win big accounts, while profits rise 62 percent and sales grow 54 percent in three months. Dell emphasizes higher end machines with solid margins, contrasting with cheaper models that rely on older technology.
MENTIONED IN THIS ARTICLE
New York
Michael S. Dell
Compaq
IBM
Dell
Four Seasons
U.S
Fortune
Microsoft
Bill Gates
Hewlett-Packard
Dell Computer Corp
Chris Goodhue
Gartner Group Research and Consulting
Stamford
Conn
Round Rock
Texas
Dell Computer
Wall Street