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Video game maker keeps up as Levy hits more ships
James H. Levy, president of Activision, demonstrates StarMaster while the firm expands beyond Atari cartridges. Activision, founded in 1979 by Levy and former Atari designers, expects Mattel Intellivision compatibility and campaigns in a growing market with rising competition from Mattel and ColEco. Levy frames his role as catalyst and synthesizer, guiding creative process without micromanaging creators amid a two billion dollar home video game industry.
MENTIONED IN THIS ARTICLE
James Peltzap
New York
James H. Levy
Levy
Activision Inc
StarMaster
Activision
Atari Inc
Atari
Warner Communications Inc
Sears, Roebuck & Co
U.S
Richard Simon
Goldman, Sachs & Co
Mattel
Coleco Industries Inc