New Era of TV Ads Targets Personal Tastes
Comcast executive says new TV ads will resemble online ads and be tailored to individual viewers. Trials show targeted ads increase viewing by 38 percent. The shift expands paid advertising on cable from 1981 to 2000 and beyond, with rising per hour ad time in prime time.
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Philadelphia
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Huntsville
Ala
Comcast Corp
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Comcast
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TNS Media Intelligence
Singer grateful for life after stage collapse
Country singer Billy Currington says he and his band are grateful to be alive after an outdoor stage collapsed at the Big Valley Jamboree in Camrose Alberta during bad weather. One person died and Currington suffered a minor concussion.
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Canada
Billy
Currington
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CBS chief taunts ex NBC boss over past remarks
CBS Entertainment President Nina Tassler addressed reporters at Pasadena during TCAs about Ben Silverman leaving NBC. She recalled his 2007 Esquire claim that others in his role are "D-girls" and avoided commenting on him. Silverman’s tenure at NBC saw the network fall to fourth and fail to launch new hits.
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Ben Silverman
NBC
CBS Entertainment
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Odessa
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