Marketers target wealthy boomers in a spending shift
Graying baby boomers, now about 78 million strong, are living longer and wealthier, prompting advertisers to shift focus from younger buyers. Experts say boomers hold substantial assets, including home equity, while debt remains a concern, with marketing targeting upscale downsizing and retirement lifestyle in markets like Lorain Ohio.
MENTIONED IN THIS ARTICLE
Washington
Beth Barnes
Syracuse University
Lorain
Ohio
Cleveland
George Koury
Keister
Martha Farnsworth Riche
Ken Dycthwald
Age Wave Impact
Emeryville
John Rother
American Association of Retired Persons
Rother
Barnes
Syracuse
Reno Urges More Research On Brady Gun Law Effectiveness
Attorney General Janet Reno called for more studies on the Brady Act while noting the AMA findings that murder and suicide rates did not fall faster in states enforcing the law. She said the act makes common sense to bar gun access to those who should not have them and acknowledged gaps in studying secondary gun market effects.
MENTIONED IN THIS ARTICLE
Washington
Janet Reno
American Medical Association
Reno
Clinton appoints civil rights aide during recess
President Clinton removed the acting tag from Bill Lan Lee and named him assistant attorney general for civil rights during a congressional recess. The White House said the action, taken while Clinton golfed, lets Lee serve through January without Senate confirmation amid GOP opposition. Senator Leahy condemned the Republican obstruction and praised Lee’s civil rights enforcement efforts.
MENTIONED IN THIS ARTICLE
Washington
Clinton
Bill Lan Lee
Justice Department
White House
Lee
Congress
Patrick Leahy
D-Vt
Senate Judiciary Committee
Leahy
Mixed signals from economy as factory orders soar
Commerce Department data show factory orders up 5.5 percent in June the strongest since 1991 led by a 42.2 percent jump in aircraft and transportation. Retailers report fifth straight disappointing month with weak July sales due to cool weather high rates and fashion fatigue. Wall Street little moved by the reports as analysts note manufacturing strength contrasts with lagging consumer demand.
MENTIONED IN THIS ARTICLE
Washington
Commerce Department
Wall Street
Also Mentioned on This Page
Lisa Keister
Ohio State
Census Bureau
U.S. Census Bureau
Centers For Diseas
Nena
Shugart Studios, Inc
Odessa
Dentures & Dental Services, Inc
Melvin Pate, Jr
D.D.S
W. Cuthbert
Midland
Aide
Sing Dy Uy
M.D
Internal Medicine
E. 11Th Street
Sprint
Intouch Telecom
I Eye
Madeline Stuart Bandolina
Adidas
Dillard's
Vinca
MasterCard
American Express
Music City Mall
Enzo
Tommy Hilfiger
Jack Weebok
Nike Reebok
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