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Broadcasters Grow Web Presence to Extend Local Programs
Broadcasters from Las Vegas to Salina expand listening by streaming local high school games and news online. Industry leaders say Internet sites must offer local content plus interactive tools to attract audiences and advertisers, with startup costs around twenty thousand dollars and ongoing upkeep about six thousand monthly.
MENTIONED IN THIS ARTICLE
Las Vegas
Salina
Kan
KSAL
Jerry Hinrikus
BBC Radio
Hinrikus
Robert McConochie
The
Arbitron Co
Michael McPherson
Broadcastamerica.com
Arbitron
Los Angeles
KCBS
Arrow93
Timothy Saing
Dave van Dyke
Jerry Hinriikus