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CBS to air 10 Million iWon Giveaway in prime time
CBS plans a April 15 entertainment special featuring iWon.com creator CTC Bulldog Inc offering a ten million dollar prize to users of the portal. CBS owns a majority stake and gains half an hour of prime-time exposure, seen by some as corporate promotion. Critics urge proper labeling of the sponsorship.
MENTIONED IN THIS ARTICLE
New York
CBS _ entertainment
Leeza Gibbons
iWon.com
CBS
Jeffrey Chester
Center For Media Education
CBS Corp
CTC Bulldog Inc
Yahoo
Bill Daugherty
CTC Bulldog