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Newspaper
News
Location
Frederick, Maryland, United States of America
Date
Sep 13, 1948
Page
2
Volume I of the Funk & Wagnalls New Standard Encyclopedia is offered to readers via a newspaper promotion. Send 10 cents for mailing Volume I to keep with no obligation. If satisfied, remaining volumes may be purchased at a steeply discounted price later. or simply respond no further books.
Readers praise the New Standard Encyclopedia Volume One as highly valuable for work and home use. Comments highlight time savings, usefulness for children and teaching, and surprising affordability as a great buy.
This 1948 edition covers over 52000 subjects in separate articles with more than a quarter of a million words per volume and over seven million words total. It claims 30 percent more coverage than rivals, up-to-the-minute revisions, and a book a week delivery plan delivering volumes as they come off presses. It promises future volumes with events not yet occurred for home use.
This year nearly 100000 American families will begin building sets at a weekly pace. Send a ten cent coupon to cover mailing costs and receive Volume I of the 1948 Funk and Wagnalls New Standard Encyclopedia. If you want the remaining 26 volumes they arrive two at a time every two weeks, paid for on delivery.
The advertisement extols the unabridged Funk and Wagnalls New Standard Dictionary edited by Frank H. Vizetcellly known as Viz of radio fame. It highlights accessible language for children and students, with a streamlined durable design and surprisingly low price. The copy stresses readability usability and quality materials in a compact one-hand format.
The plan offers volumes from presses with Volume 1 delivered immediately and subsequent two volumes mailed every two weeks. You pay after receiving each two volumes, with a bill enclosed and five days to pay. The method emphasizes you do not pay for books in advance and that thousands have approved the plan.
Readers are offered a 512 page encyclopedia at 10 cents with a pay as you go plan. Choose De Luxe at 149 per volume or Library Edition at 189 per volume plus 11 cents mailing. First come, first served with limited 1500 sets, coupon required.
Prominent commentators and educators praise the New Standard Encyclopedia for accessibility and usefulness. They highlight its affordable price, compact size, and strong biographical section aiding homes, schools, and libraries.
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