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Newspaper
News
Location
Frederick, Maryland, United States of America
Date
Nov 12, 1981
Page
26
A new rigorous MERIT research program presents conclusive evidence that low tar MERIT matches or surpasses higher tar brands in taste. Blind taste tests show most smokers rate MERIT equal or better, with two of three choosing MERIT after tar levels are revealed. Nine of ten former higher tar switchers say MERIT preserves taste.
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